5th Position 2018-03-19T07:05:42+00:00

5TH POSITION

5thPosition is a collection of swimwear inspired by the strong and graceful silhouettes of dancers.

Named after the most advance and last beginning position of ballet, Istanbul-based brand aims to create silhouettes like dancers’ suits in which women can live all day and move freely.

Born as the daughter of a ballet dancer, the founder of the brand Buse Uğur, has started dancing at a very early age. Buse started her dance education in classical ballet, but her free spirit led her to continue with contemporary dance. It was during these years when she first designed and sewed her very own dance suits. Using them as swimwear on beaches, she created her own fan base which eventually inspired the initial idea of the brand.

In 2014, the first look book of the brand was shot with model Ezgi Bozkurt. Also a product designer and interior architectural designer, Ezgi fell in love with the idea of using dance as an inspiration for beachwear and became a good supporter and friend of Buse. This friendship lead to a partnership by the end of 2014. On March 2015, the fellow duo launched their first collection with a runway show on Mercedes Benz Fashion Week Istanbul.

EAST43 loves…

5th position uses simple silhouettes to compliment every angle of a woman’s body. Simple, elegant and most of all chic, we feel confident and glamorous in their clever shaping.