6397 2018-03-19T07:15:40+00:00


6397 is a New York based label founded by Stella Ishii based on the idea of refined Japanese streetwear.

6397 (a name derived from the numbers on a phone keypad that spell ‘news’) is the collaborative in-house line by New York fashion showroom The News Inc, owned and run by Stella Ishii. Created as a response to the needs of the modern woman, 6397’s focus is on the essential – classic silhouettes reinterpreted to reflect the label’s relaxed and boyish spirit. Anonymous, understated, and effortless, 6397 provides grown up refined Japanese streetwear for the young and the young at heart.

The label is best known for its signature denim washes & fit, and soft boyfriend tees.

EAST43 loves…

Our 6397 Pre Fall 17 edit features slightly more dressed-up, lady like style in comparison to the brand’s signature laid back, “girl-who-wears-boyfriend-jean” feel. We also love the figure hugging skinnier jean newly produced in the factory in Italy. Their playful graphic tees/tops are ever gaining the popularity amongst both men and women alike…!