September 1st, 2017|

This season is all about mix and match. We all love to put on a unique, quirky and a little bit cinematic character when we dress. At EAST43, our mission is to bring you unique pieces to lift your wardrobe. We want to see more interesting, unique and stylish women on the streets.  How do [...]

Jenella Powell x Cool Pretty Cool

September 1st, 2017|

A few weeks ago, we had a pleasure of shooting gorgeous Jenella Powell with a Polish fashion photographer Asia Typek  for Cool Pretty Cool. The result is a series of dreamy, colour popping, fun images drenched in the winter afternoon sun.  Jenella's outright young yet strong beauty [...]


July 11th, 2017|

Protagonist's Pre Fall season presents the refined, chic tailoring. Accentuated waist lines  in beautiful bustier dresses, wide-leg trousers, and hip-length blazers. Impeccably designed necklines also consist the brand's subtle statements for this season. The textured silk mix fabrics add the season appropriate weight to the collection in shimmering density amongst monotones.  Oversized jackets and cargo pockets are adorable additions to [...]


July 7th, 2017|

ANGEL ROBERTSON, Sales Team I have been obsessing about this patent leather Dora Teymur beauties! The red leather lining also makes it so sexy! Pia Xipolitas, Sales Team Protagonist is such an elegant brand! This dress is simply dreamy, perfect for parties, dinners and   weddings!       Itsuki Drew, Creative Assistant Rodebjer is [...]


July 7th, 2017|

Newest addition to EAST 43, "Active wear meets Street wear" P.E. Nation was founded in 2016 by Pip Edwards and Claire Tregoning. Offering their designs to varied life style of modern women, P.E. Nation effortlessly takes you  from kitchen to the creative work space with comfort and practicality. Signature colour blocking meets retro inspired designs deliver a [...]


June 1st, 2017|

- Believer of Life - The inspirations for the recent EAST43 window decor were taken from our muses, such as Lauren Hutton, Loulou De La Falaise, Leandre Medine, Charlotte Rampling, Chloe Hill, and Solange. "East 43 woman is adventurous, interesting, and has a vision about her life and how to navigate it. She is brave, she [...]


April 12th, 2017|

ANGEL ROBERTSON, Sales Team I really like the aesthetics of VEDA. I can wear everything from the entire collection. Especially obsessed with the red leather dress and the green silk cropped top!               PIA, Sales Team Do I need to say anything, look at these mules? Dora Teymur, I [...]

PROTAGONIST Spring Summer ’17

April 6th, 2017|

Protagonist is a ready-to-wear collection that refines the modern wardrobe. Distinguished by pure lines, graphic precision, and exquisite materials, each piece is designed by women, for women. Subtleties of form and fit bring new character to classic styles, resulting in elevated yet versatile pieces that can be worn in a variety of ways, keeping the [...]

GOEN J Spring Summer ’17

April 6th, 2017|

After graduating form Paris’ prestigious Studio Bercot in 2009, Goen Jong interned at Totem press agency, working with the likes of Raf Simons, Damir Doma, and Manish Arora. “Being surrounded by such strong collections and individuals, each with their own unique personality, is really what drove me to start my own brand,” she says. Just one year after Goen J’s [...]


December 5th, 2016|

Designer duo Shane Gabier and Christopher Peters picked London’s Spencer House (the 18th-century mansion that belongs to Princess Diana’s family) for their first resort runway show.   The collection is called Harmonium which reflects the “cultural and global smudging” of the old England, pre- and post-revolutionary Russia and the supernatural fright film of Dario Argento. [...]