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GOEN J2018-10-17T12:13:24+00:00


After graduating form Paris’ prestigious Studio Bercot in 2009, Goen Jong interned at Totem press agency, working with the likes of Raf Simons, Damir Doma, and Manish Arora. “Being surrounded by such strong collections and individuals, each with their own unique personality, is really what drove me to start my own brand,” she says.

Just one year after Goen J’s launch in 2011, Opening Ceremony started stocking the Korean label’s split white flares and terry-cloth dresses. Goen J’s popularity expanded once Rihanna was spotted wearing the label.

Her collections have gained her some prestigious stockists such as  Bergdorf Goodman, Selfridges, Liberty, Barneys and Opening Ceremony.