EAST43 | +61 2 9380 8438|info@east43.com.au


JED is an eclectic women’s lifestyle brand founded in 2015 by partners Jed Krascella and Ashley Leeds. The brand vision grew out of a desire to present an alternative, younger, unprejudiced point-of-view about the classic luxury category, infusing it with a sense of joy, a love of faraway places and cultures, and a personal graphic sensibility.

Sweatersmithing is the core of the brand. Sweaters are their great passion, and they focus on cashmere, celebrating its unique place in history, long lifespan and tradition of unparalleled luxury. The offering is rounded out by seasonless weights in silk heather and cotton/cashmere blends, as well as historic luxury novelties such as camelhair and kid mohair. Haberdasher shirtings have been added as a compliment to our sweaters, as well as ranges of printed and knitted accessories, jewelry and home.