GRLFRND

GRLFRND Denim is a not your typical jean collection. Each piece embodies a vintage denim aesthetic while providing modern tailoring. GRLFRND’s fit is better than any vintage find and brings a fresh approach to elevated denim styling. Its classic silhouettes are easy to wear and allow one to embrace individuality through the understated movement of street style and effortless dressing.

GRLFRND is bound to be your new BFF and go to. Through the thick and thin, break-ups, wake-ups and make-ups, GRLFRND has you covered.

GRLFRND is design and production powerhouse Alliance Apparel’s first denim-only line, made in their downtown Los Angeles headquarters. The brand has been spotted on Gigi Hadid, Emily Ratajkowski, Chanel Iman, Joan Smalls and many more

EAST43 loves…

the fit of this gorgeous jean brand. Literally it fits every body type perfectly. Our current denim crush!