Newest addition to EAST 43, “Active wear meets Street wear” P.E. Nation was founded in 2016 by Pip Edwards and Claire Tregoning. Offering their designs to varied life style of modern women, P.E. Nation effortlessly takes you  from kitchen to the creative work space with comfort and practicality.

Signature colour blocking meets retro inspired designs deliver a stand out, strong aesthetics to cater for EAST 43 women. Available in store in July….!