Protagonist is a ready-to-wear collection that refines the modern wardrobe. Distinguished by pure lines, graphic precision, and exquisite materials, each piece is designed by women, for women. Subtleties of form and fit bring new character to classic styles, resulting in elevated yet versatile pieces that can be worn in a variety of ways, keeping the focus on the woman who wears them.

The brand chose the name Protagonist because the concept of the collection was about creating really strong core pieces for women. The garments can be worn by a variety of women, in a variety of ways, depending on her personality and how she wants to express themselves. It’s not about creating trendy looks that women have to find their way into—Protagonist wanted to find its way into what works for individual women. Brand’s goal is to create a collection that is inspiring and directional yet in a subtle, chic and very wearable way.

Spring Summer collection brings us brand’s signature shirting in a new approach; wrap front judo tops and slim waisted midi dresses in crispy whites. Bustier crop tops and silk dresses offer elevated femininity. You can be chic and comfortable in their clothes all day long.

Come in and try their gorgeous pieces at East 43…!