TRADEMARK 2018-03-19T07:29:04+00:00


Trademark is an American sportswear label founded in 2013 by two sisters from Philadelphia, Alexandra (a.k.a. Pookie) and Louisa Burch—who happen to be the daughters of fashion magnate Chris Burch.

Trademark is built around signature essentials designed to be worn as one’s own trademark.

The collection, which includes apparel, shoes, handbags and accessories for both women and men, is inspired by the hallmarks of American Minimalist design.

EAST43 loves…

The ’70s-inclined minimalism on every Trademark item. We really like the embroidered slip dresses.